Why Publishers Choose NIA
Beyond a chatbot. NIA is your editorial intelligence layer — branded, bilingual, and built for media.
Your Name. Your Agent.
Call it anything. 'ET Assist', 'Mint Bot', 'NavBharat AI' — your brand owns the AI.
NIA is invisible. Your readers only see the name you choose, the colors you pick, and the logo you upload. In a world of generic AI chatbots, NIA lets you build reader trust under your own brand.
- Custom agent name in dashboard
- Name displayed in chat header and widget button
- Name used in all chat introductions
- Change any time — live within seconds
Your Colors. Your Identity.
Match NIA's entire UI to your brand color instantly.
From the chat header to mode buttons to message bubbles — every colored element follows your brand color. Supporting newspaper blue, business red, or startup purple — NIA adapts in real-time.
- Single hex color setting controls the entire widget
- Live preview before publishing
- Dark, light, and auto mode compatibility
- Per-site color configuration
Activate on Any Domain.
From one site to 100 — manage all your properties from one place.
News groups often run multiple properties — English flagship, Hindi regional, niche verticals. NIA activates on each with its own settings. One subscription, unlimited sites.
- Domain whitelist management
- Per-site mode configuration
- Per-site language settings
- Unified analytics dashboard
- One embed script with dynamic config
Hindi + English. Natively.
Serve Bharat and India with one platform.
India has 500M Hindi internet users. NIA is one of the few AI agents that truly understands Hindi news context — from budget speeches to cricket results to political developments.
- Full Hindi response capability
- Hinglish (mixed) comprehension
- Auto language detection
- Custom Hindi greetings
- Regional news context understanding
Discover & Advisor Modes.
One agent, two intelligence layers.
Discover helps casual readers explore your content. Advisor unlocks strategic intelligence for B2B readers. Enable both or just one — per site.
- Discover: instant Q&A on your content
- Advisor: strategic research conversations
- Mode toggle visible to readers
- Enable/disable per site in dashboard
- Mode-specific analytics