Live in under 20 minutes

From Zero to AI-Powered
News Experience

No ML team. No months of integration. Sign up, configure your brand, paste three lines — done.

The 4-Step Setup

From signup to reader-facing AI in under 20 minutes.

01

Sign Up & Create Your Account

2 minutes

Create your NIA publisher account. No credit card needed for the 14-day trial. Verify your email and you're in — the configuration panel loads immediately.

  • Choose your plan (Starter, Pro, Enterprise)
  • Set your admin email & password
  • Access the full dashboard instantly
02

Configure Your Agent

5 minutes

Name your agent, pick your brand colour, set your welcome messages in English and/or Hindi. Enable Discover mode, Advisor mode, or both — per site.

  • Custom agent name (e.g. 'TN Assist', 'ET Saathi')
  • Brand colour applied across the entire widget
  • Hindi + English greetings, auto-detect language option
  • Toggle Discover / Advisor independently per domain
03

Paste 3 Lines of Code

Under 60 seconds

Copy the embed snippet from your panel. Drop it before the closing </body> tag on your site. No CMS limitations — works on WordPress, Next.js, custom stacks.

<script src="https://cdn.nia.ai/widget.js"
  data-site-id="YOUR_SITE_ID"
  data-name="TN Assist"
  data-color="#EF4444"
  async></script>
04

Go Live in Minutes

Instant

NIA immediately begins indexing your published articles and live feeds. The widget appears on site and is ready to answer reader questions — from your content library.

  • Widget visible to readers within seconds
  • Automatic article indexing begins
  • Analytics start populating in your dashboard
  • Live in multiple domains simultaneously

What Happens Behind the Scenes

Every question a reader asks triggers a 5-stage intelligence pipeline — all in under 2 seconds.

Step 1

Article Indexing

NIA crawls your sitemap and RSS feeds, chunks your articles into semantically searchable segments, and builds a vector index of your entire content library — updated daily.

Step 2

Intent Detection

When a reader types a question, Gemini AI classifies intent: Is this a news query? A business intelligence ask? Should it trigger Discover or Advisor mode? This happens in under 200ms.

Step 3

Context Retrieval

The top semantically relevant chunks from your article archive are retrieved and injected as context. The AI answers using your content — not hallucinated knowledge.

Step 4

Response Generation

A grounded, cited response is generated in the reader's language (auto-detected or configured). Each answer links back to the source article in your inventory.

Step 5

Conversation Data

Every conversation is anonymised and attributed to your dashboard. You see what readers are asking, where they drop off, and which topics lack coverage — invaluable editorial intelligence.

A Reader's Journey with NIA

What happens from the moment a reader lands to when they become a loyal return visitor.

1
Reader

Lands on your article from a search for 'India budget 2025 salary impact'

2
NIA Widget

Appears bottom-right with your brand colour and custom agent name

First impression: your brand, not a generic bot
3
Reader

Types: 'What does the budget mean for my ₹15L annual salary?'

4
NIA

Retrieves slabs from your budget coverage, calculates tax savings, cites 3 of your articles

Hyper-relevant answer in under 2 seconds
5
Reader

Asks follow-up: 'What about ELSS investments now?'

6
NIA

Continues conversation, links to your personal finance archive

Average session now 4–6 minutes vs 90 seconds without NIA
7
Publisher

Sees conversation in dashboard. Notices gap: no article on ELSS post-budget

Editorial insight → new article → fills content gap
Made for India's News Ecosystem

Where NIA Works

Every type of news publisher has a different challenge. NIA meets you where you are.

Breaking News Sites

Times Now · NDTV · The Hindu · Times of India
The Challenge

Readers want instant context on breaking stories — why it matters, what happened before, what comes next.

NIA's Solution

NIA answers from your live feed + archive. When a minister resigns, readers ask 'why?' — NIA explains in 2 sentences, links to your investigative coverage.

Impact Metrics
↑ 38% time-on-site
↑ 2.1x articles per session
Get NIA for Breaking Publishers

Frequently Asked Questions

How long does setup really take?

Does NIA learn from my new articles?

What if readers ask questions my articles don't cover?

How does Hindi mode work?

Will NIA slow down my website?

Can I white-label NIA completely?

Ready to Get Started?

No integration team needed. 14-day free trial. Live in under 20 minutes.

Start Free Trial Why You Need NIA