RAG Architecture · Gemini AI · Context-Aware

How NIVA Works

Not a generic chatbot. Not a search bar. NIVA is a Retrieval-Augmented Intelligence layer built exclusively for news publishers — trained on your content, live-aware of your pages, grounded in your editorial truth.

AI Intelligence for the Infinite Narrative.

From Sign-Up to Live in 20 Minutes

No integration team. No dev sprint. No CMS dependency.

01
2 minutes

Connect Your Site

Create your NIVA account, enter your site domain, choose your brand colour and agent name. NIVA instantly crawls your sitemap and begins indexing your content library.

  • Sitemap auto-detected
  • RSS feed ingestion
  • Article metadata parsed
  • Multi-domain ready
02
Automated — runs in background

AI Trains on Your Content

NIVA's RAG pipeline chunks your articles into semantically searchable segments, embeds them into vector space, and builds an indexed knowledge base of your editorial archive — updated daily.

  • Vector embeddings via Gemini
  • Semantic chunking of articles
  • Daily re-indexing of new content
  • Context-aware retrieval layer
03
Under 60 seconds

Paste 3 Lines of Code

Copy the embed snippet from your NIVA Panel. Drop it before the closing </body> tag. Works on WordPress, Next.js, custom stacks — zero CMS dependency.

Embed ScriptCopy & paste before </body>
<script src="https://cdn.nivalabs.in/widget.js"
  data-site-id="YOUR_SITE_ID"
  data-name="Your Assist"
  data-color="#0D9488"
  async></script>
04
Instant

Go Live — Readers Start Asking

The NIVA widget appears on your site, branded to your colours. Readers can immediately ask questions answered from your content — not hallucinated knowledge from the open web.

  • Widget visible to readers in seconds
  • Analytics populate in real-time
  • Discover + Advisor modes active
  • Hindi & English from day one
05
Session-aware · Zero extra setup

Know Every Reader — Logged-In or Anonymous

NIVA reads your platform's existing session context. Logged-in users get a continuous, personalised conversation experience tied to their identity — their history, preferences, and past chats are remembered across visits. Anonymous visitors are tracked by session so their journey within a single visit remains coherent. Either way, every conversation is captured, attributed, and surfaced in your analytics dashboard — giving publishers a complete picture of who is asking what.

  • Automatic logged-in user detection via session
  • Anonymous visitor session tracking (no login required)
  • Per-user conversation history for authenticated readers
  • Unified analytics across both user states
  • Privacy-safe — no PII stored, fully anonymised logs
Under the Hood

The AI Architecture Powering NIVA

NIVA isn't an off-the-shelf chatbot. It's an intelligent conversational layer designed exclusively for publishers, ensuring every answer is derived entirely from your editorial truth.

Ingestion

Content Understanding

NIVA analyzes your published articles, understanding the full context of your editorial work. It builds a secure, private knowledge base exclusively from your content.

Technical Stack
Secure Data Ingestion
Automated Auto-Sync
Content Verification

A Real Reader Session

Here's what happens in a typical NIVA conversation — step by step.

1
Reader

Lands on your article from a search for 'India budget 2026 salary impact'

2
NIVA Widget

Appears with your brand colour — captures active article as context

First impression: your brand, not a generic bot
3
Reader

Types: 'What does the budget mean for my ₹15L annual salary?'

4
NIVA AI

Retrieves tax slab data from your budget coverage, cites 3 of your articles, answers in under 2s

Hyper-relevant, grounded answer
5
Reader

Asks follow-up: 'What about ELSS investments now?'

6
NIVA AI

Continues conversation with memory, links to your personal finance archive

Session now 4–6 minutes vs 90 seconds
7
Publisher

Dashboard shows: readers asking about ELSS — no article exists

Editorial gap identified → new article commissioned
Made for India's News Ecosystem

Where NIVA Works

Every type of news publisher has a different challenge. NIVA meets you where you are.

Breaking News Sites

Times Now · NDTV · The Hindu · TOI
The Challenge

Readers want instant context — why it matters, what happened before, what comes next.

NIVA's Solution

NIVA answers from your live feed + archive. When a minister resigns, readers ask 'why?' — NIVA explains using your investigative coverage.

Impact Metrics
↑ 38% time-on-site
↑ 2.1x articles per session

Frequently Asked Questions

Ready to Activate NIVA?

No integration team needed. 14-day free trial. Live in under 20 minutes.

AI Intelligence for the Infinite Narrative.