Features Built for News Publishers
Every feature in NIA is designed specifically for the needs of news and media organisations — from Tier-1 metros to regional vernacular publishers.
Start Free TrialAI Modes
Discover Mode
Help readers instantly find answers within your content. NIA searches your articles, related stories, and trusted global sources to deliver accurate, sourced responses in real-time.
- Natural language Q&A on your content
- Live news integration
- Source-cited answers with click-throughs
- Session memory for contextual follow-ups
- Works in Hindi & English
Advisor Mode
Transform high-value readers into business conversations. Advisor mode is designed for C-suite readers, investors, and business leaders who need strategic intelligence from your news.
- Strategic business and policy insights
- Investment signal identification
- Competitive intelligence extraction
- Lead capture with conversation context
- CRM integration ready
Customization
Brand Personalization
NIA is invisible — only your brand shines. Customize every visual element so your readers never feel like they've left your product.
- Custom agent name (e.g., 'ET Assist')
- Brand color picker — any hex color
- Your logo in the chat header
- Custom greeting messages
- Configurable 'Powered by NIA' badge
Multi-Site Management
Manage NIA across your entire media network from one dashboard. Each property gets its own configuration, analytics, and content context.
- Unlimited domain activation
- Per-site mode configuration
- Centralized dashboard view
- Site-specific analytics
- One billing, many properties
Language & Reach
Hindi + English Intelligence
NIA is built for the Indian internet. It understands Hindi, English, and Hinglish — auto-detecting what your reader types and responding naturally.
- Auto language detection
- Full Hindi response capability
- Hinglish (mixed) understanding
- Custom greetings per language
- Regional context awareness
Analytics & Performance
Conversation Intelligence Dashboard
Understand your readers better than ever. Every NIA conversation generates insights about reader intent, trending topics, and content gaps.
- Chat volume and trend charts
- Most asked topics & questions
- Mode usage breakdown
- Session duration analytics
- Content gap identification
Compared to generic chatbots?
NIA is purpose-built for news. It understands editorial context, Hindi/English, and your readers' intent.